Global Interconnectivity. |
As I write this post, 91 days remain until the next US presidential election. We are now living in the post-Mueller era, and some key issues need to be addressed between now and November. It is most likely few even read the Mueller Report, fewer still are those who understood, and the tiniest of all are those who adequately grasped the essentials of what was learned. Nevertheless, global policies have been shaped without the slightest understanding of the implications going forward.
I am in a somewhat unique position to lay out the underpinnings of what has been learned (but not applied). Why? Because I had a career in the advertising business, I have a long history with Zen and am a bit of a tech junkie. While those seemingly disparate pieces appear to be unrelated, they are intimately joined at the hip.
First, let’s consider the essentials of “how” our democratic system was, and continues to be, subverted. And to understand this critical “how” we need to wind the clock backward (further back for the other part) to pre-9/11, during that time, the world was waking up to the fact of global terrorism. At that juncture, we were scrambling to develop means to anticipate probable next strikes, by identifying the who, what, where, and when of terrorist activities.
In those days, the NSA was leading the charge under the “management” of Retired Gen. Michael Hayden, former director of the NSA, CIA, and later national security analyst for CNN. Under his steerage was a low-level NSA operative by the name of Bill Binney, who happened to be a brilliant cryptologist and long-time National Security Agency analyst. Binney developed a sophisticated program named ThinThread for gathering data capable of providing clues, in real-time, of potential terrorist threats. See the documentary about this by going here. His method was based on the same technology later employed by Cambridge Analytica to manipulate voters during the 2016 campaign that led to electing Donald Trump POTUS.
In simplistic terms, Binney began with an observation that terrorists used Social Media and other electronic devices (e.g., Cell phones…anything connected to the Internet) to garner sympathy for their cause, recruit such people, frighten many, and communicate with associates in planning, organizing and perpetrating terrorist attacks. Then he went the next step and developed precise “psychographic” personality profiles of those so inclined to malevolence.
Psychographics (vs. demographics) emerged gradually 30+ years previously. It was used by advertising folk (one of whom was me) to identify probable targets (e.g., target marketing) to receive messages to induce potential customers to buy X, Y, or Z, based on the ingrained preconceived idea that unless they did, they were nobody.
Demographics concerns such matters as age, gender, income, education, etc., whereas psychographics concerns what such people actually do (lifestyle choices: what they buy, where they go and when, what their interests are, etc.). The latter is much better in targeting potential customers and was just beginning to emerge when I was in the advertising industry. Back then, it was very crude and rudimentary compared to today.
Now nearly every person on earth participates in Social Media of some sort, such as Facebook, Instagram, Google, Apple, Amazon, Netflix, or others. And when combined with the capability to do what Binney designed (but was never used by Hayden/NSA): To develop “psychographic” personality profiles, a potent tool for manipulation emerges that can be employed to find weak spots and exploit them to one advantage or another, from sending out instant, tailor-made messages to manipulate the uninformed via email, news feeds, etc.
The Mueller Report pulled back the curtain to reveal how foreign governments can, and do, manipulate voter attitudes by taking advantage of preconceived biases and stoking them into tribal camps of opposition that destroy our freedoms. Few in Congress seemed to understand how this threat (and theft of private, personal data) is used to undermine democracy. Consequently, the manipulation continues, and as Mueller stated, it is being used to this very day, not only in the U.S. but around the world. Freedom is not freedom when our inherent preconceived attitudes and biases are manipulated in ways of which we are not aware of.
Cambridge Analytica, as a company, has been washed away by the tides of rage, time and change, but the methods continue to flourish and will most likely never end. All of the tech giants continue to use the same techniques. It should surprise nobody to observe that every time you do anything on the Internet (just as I am doing this very moment) “big brother” is listening, forming psychographic profiles and developing messages to steer you to physical and virtual spaces (Dharma Space; that also) to fulfill your interests.
Indra's Net of cosmic consciousness. |